Dr. Winter Zheng
UX Researcher & Research-Oriented Service Designer
PhD in Design Facilitation | Research Specialist | Workshop Facilitator
Bridging Research Insights with Design Innovation.
I transform complex user insights into meaningful experiences through rigorous research methods and collaborative design approaches, connecting individual touchpoints to holistic service journeys.
My Expertise Intersection
01
Research Depth & Methodology
PhD-level expertise in both qualitative and quantitative research, bringing uncommon methodological rigor to user insights.
02
Design Facilitation & Collaborative Leadership
Specialized in designing and leading transformative workshops that bridge diverse perspectives into actionable solutions.
03
Visual Research Communication
Unique combination of research expertise and professional graphic design background, creating research deliverables with exceptional clarity and impact that accelerate understanding and decision-making
04
End-to-End Experience Design
Connecting user insights to holistic service systems through cross-disciplinary expertise in service design and visual communication, transforming research into strategic innovation opportunities.
Impact Highlights
15+
Design workshops facilitated across 3 continents.
7
Academic papers published on on qualitative design.
3
Service systems redesigned based on research insights.
Featured Projects
Service Design | User Research
Empowering Visually Impaired Youth
Led end-to-end service design project from qualitative research to implementation, creating workshops that measurably improved confidence in visually impaired youth.
PhD Research | Methodology
Bridging Gaps: Design Facilitation in Academia vs. Industry
Bridging academic and industry practices in design facilitation, developing frameworks for effective collaborative design workshops.
Strategic Design | Business Innovation
Sustainable Business Solutions for Farm Pollution
Developed research-driven business model addressing farm water pollution, creating sustainable economic and environmental value through systems thinking.
Concept Design | Visual Communication
Cancer Cell Typography
Transformed cancer cell structures into innovative typography and retail experience, creating public awareness through compelling visual storytelling.
Designed by Winnie • 2024
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