Dr. Winter Zheng

UX Researcher & Research-Oriented Service Designer

PhD in Design Facilitation | Research Specialist | Workshop Facilitator

Bridging Research Insights with Design Innovation.

I transform complex user insights into meaningful experiences through rigorous research methods and collaborative design approaches, connecting individual touchpoints to holistic service journeys.

My Expertise Intersection

01

Research Depth & Methodology

PhD-level expertise in both qualitative and quantitative research, bringing uncommon methodological rigor to user insights.

02

Design Facilitation & Collaborative Leadership

Specialized in designing and leading transformative workshops that bridge diverse perspectives into actionable solutions.

03

Visual Research Communication

Unique combination of research expertise and professional graphic design background, creating research deliverables with exceptional clarity and impact that accelerate understanding and decision-making

04

End-to-End Experience Design

Connecting user insights to holistic service systems through cross-disciplinary expertise in service design and visual communication, transforming research into strategic innovation opportunities.

Impact Highlights

15+

Design workshops facilitated across 3 continents.

7

Academic papers published on on qualitative design.

3

Service systems redesigned based on research insights.

Featured Projects

Service Design | User Research

Empowering Visually Impaired Youth

Led end-to-end service design project from qualitative research to implementation, creating workshops that measurably improved confidence in visually impaired youth.

PhD Research | Methodology

Bridging Gaps: Design Facilitation in Academia vs. Industry

Bridging academic and industry practices in design facilitation, developing frameworks for effective collaborative design workshops.

Strategic Design | Business Innovation

Sustainable Business Solutions for Farm Pollution

Developed research-driven business model addressing farm water pollution, creating sustainable economic and environmental value through systems thinking.

Concept Design | Visual Communication

Cancer Cell Typography

Transformed cancer cell structures into innovative typography and retail experience, creating public awareness through compelling visual storytelling.

Designed by Winnie • 2024

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