Hi, I'm Wenqi
A PhD-level designer orchestrating user needs and business growth through strategic research and co-design.
I don't just create roadmaps; I build the roads.
Featured Work
Reef Guild: Architecting Trust in a Fragmented Ecosystem
Redesigning the fabric of scientific collaboration by replacing institutional "gatekeeping" with fluid, trust-based service pathways. By orchestrating a multi-touchpoint experience, from digital workflows to game-based governance, the project dismantled systemic friction, catalyzing 21 new cross-border partnerships and mobilizing $1.5M to accelerate global marine restoration.
My Role: Strategic Service Designer
Strategic Facilitation: Redefining Co-Design for High-Velocity Environments
Challenging the paradigm of "neutral moderation" by architecting a new framework for strategic intervention. Grounded in a triangulated study of 470+ industry data points and 23 expert mental models, the project transforms co-design into a directive, outcome-driven leadership tool that navigates complex stakeholder politics and accelerates decision-making.
My Role: Lead Design Researcher & Strategic Facilitator
aí: Turning the Unfamiliar Familiar through Sensory Design
Translating the complex morphology of cancer cells into a tangible retail experience. By orchestrating a multi-sensory journey, from custom cellular typography to everyday consumer products. The project bridges the gap between medical abstraction and human empathy, making cancer awareness an accessible part of daily life.
My Role: Experience Designer & Brand Strategist
My Approach
Define the Insight
Pinpoint deep human needs through PhD-trained ethnographic research and interviews to ground every strategy in truth.
Orchestrate the System
Align diverse stakeholders and complex touchpoints through structured facilitation and service blueprinting.
Drive Business Impact
Transform abstract visions into scalable business models and high-fidelity experiences that catalyze growth.
I connect deep user insights with strategic vision to design and deliver holistic, high-impact services that drive both user value and business growth.
Empathic Research
Strategic Design
Collabroative Facilitation
Design Thinking
Service Design
Business Design
My passion is to orchestrate the entire journey, from uncovering the first "aha!" moment in research to crafting the final, pixel-perfect interaction.
I don't just create roadmaps; I build the roads.
My work connects user needs with business goals, resulting in experiences that are not only beautiful but also effective.
Using common industry terminology, my expertise can be grouped as:
Drove a 40% adoption increase through user insights.
Research
Enabled a 20% waste reduction with a new service model.
Design
Drove a 40% adoption increase through user insights.
Facilitation
Enabled a 20% waste reduction with a new service model.
Drove a 40% adoption increase through user insights.